Recently, I had the pleasure of chatting with Nicole Shariat Farb, CEO & Co-founder of Darby Smart, an amazing new site that features cool kits and “tested approved” craft supplies for people who like to make things. Thank you so much for talking with me, Nicole and sending me the super cute pendant kit!
1. WHAT INSPIRED YOU TO START DARBY SMART (AND WHERE DOES THE NAME
I’ve been crafting since I was a little girl. But, as crafting came online, through places like Pinterest, I realized that I craft at the level of a 4-year-old (no offense 4-year-olds!). I wondered “Why don’t my projects look like that? And, who are the people making these incredible DIYs?” The answers to both questions inspired me to start Darby Smart.
The answer to “Why don’t my projects look like that” – because I was buying the wrong stuff. So, let’s build a place where we make crafting easier for novices…by testing and sending them the right craft supplies in the quantities they need. And “Who are the people that make these incredible DIYs” – I learned that they were incredibly talented but were struggling to make money off their talent. So, let’s build a place where they can turn their DIY ideas into DIY projects that people can buy and then make! That’s Darby Smart – a Marketplace for Makers where you can launch, discover and buy DIY projects you love.
2. HOW CAN MAKERS USE DARBY SMART?
In so many ways……
1) Launch DIY projects by applying to be a designer.
2) Find DIY ideas by coming to our site and looking at the DIY projects we have across home decor, jewelry, wedding and food.
3) Buy DIY supplies as full projects or individual craft supplies.
4) Get feedback by sharing what you’ve made and seeing how others used the same craft supplies in our Showroom.
3. WHAT HAS BEEN THE BIGGEST SURPRISE YOU’VE DISCOVERED ABOUT RUNNING THIS BUSINESS?
Oh so many surprises. The biggest has been how incredibly supportive the DIY community is. Our customers are absolutely amazing. They share photos of what they’ve made, they give helpful crafting tips and sometimes they just leave us nice notes on Facebook. Our designers, who represent top Pinners, leading DIY bloggers and Etsy sellers, are also incredible. They inspire us, share their creative ideas and have helped us grow this business.
4. WHAT IS THE MOST IMPORTANT ADVICE YOU CAN SHARE WITH OTHER CREATIVE ENTREPRENEURS
Stay true to your passion and focused on your mission. As a creative, I can get distracted because there is so much wonder-fullness in the world! As an entrepreneur, with limited resources, I know that we’ll only achieve what we set out to if we stay incredible focused on the core mission of the company.
5. WHAT IS YOUR FAVORITE COLOR?
At the moment, it’s Aqua.
6. WHAT IS YOUR FAVORITE CREATIVE ESCAPE?
Sitting in my craft room with wine, Fro-Yo, and an issue of Vogue. I can always find something in Vogue that I’m inspired to make!
Darby Smart offers tons of fun projects that are delivered like magic right to your door. You know that feeling when you were little and someone sent you a letter? It feels like that. Here are a few of my favorites…check out their projects and see what you are inspired to make!